Is Motion Graphics the Key to Successful Marketing Campaigns? This is a question that many companies and advertising agencies ask themselves when planning their marketing campaigns. The answer is simple: Motion graphics.
It has been scientifically proven that moving ads grab more attention and are remembered more than static ones. A study from the University of Missouri showed that video ads are processed 60,000 times faster by the human brain than static ads. Furthermore, another study by Insivia revealed that videos have an average click-through rate that is 41% higher than static ads.
Motion graphics, in particular, offer even more benefits for your marketing campaign. They allow for creating engaging and emotional visual stories that connect with the target audience more effectively. Additionally, they can be easily shared on social media, further increasing their visibility.
It's important to note that motion graphics can also be used to create ads that are accessible and inclusive, making them even more effective at reaching a diverse audience. Render Criativo has experience creating inclusive, accessible, and appealing ads.
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